Primabase SS2021

WE ARE MADE IN ITALY AND WE WANT TO STAY LIKE THIS!

Italy is history, art, creativity and craftsmanship. For us made in Italy is not an etiquette issue but a matter of ethic sustainability.

Let’s give value to who we are, from where we come and to the way we work.

DISCOVER COLLECTIONS

<<Rewind

Primabase - Rewind
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Press Rewind and rewind the tape…

Directly from the its archive, Primabase continues giving life to its collections must-haves in a real mash-up of styles and trends.

Might have you missed something?

Italian Essence

Primabase - Italian Essence
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Essential, comfortable and Italian.

The new Primabase sneakers stand out for their urban spirit with a minimalist yet refined look. Discover the Italian essence of our sneakers: creative, handcrafted and pure.

/es-sèn-za/ “The most important part of something, its substance: that which necessarily belongs, the universal nature of individual things.”

Leitmotiv

Primabase Leitmotiv Apparel Collection
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Creativity and passion are linked by a single thread: “TODAY IS A VERY GOOD DAY”

With this sweaters and t-shirts capsule Primabase wants to share positive energy connecting each other.

Let yourself be carried away by the positive attitude and let it be your leitmotiv:  “Take and share your smile”

CONTACT YOUR PERSONAL SHOPPER

You will have at your disposal a personal shopper that will recommend you and will supervise your order keeping you constantly updated.

Hi, I’m your personal shopper Federica, contact me on Whatsapp

CONTACT YOUR
PERSONAL SHOPPER

You will have at your disposal a personal shopper that will recommend you and will supervise your order keeping you constantly updated.

Hi, I’m your personal shopper Federica, contact me on Whatsapp

Primabase - Here We Are

OUR HISTORY

Summer 1999

Every summertime, Melchiorri and Basso families used to enjoy a day on the Marche mountains to get together, far away from the weekly bustle. Several years had passed and the younger needs of both families put the end of this custom.

CONTINUE
Today Is A Very Good Day

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    Today Is A Very Good Day