We don’t love defining ourselves because it sounds like giving limits, or contours; it means circumscribing something.
Primabase is constantly moving, always ready to charm, amaze and surprise.
As soon as we try to define Primabase, it is ready to surprise you once again.
Primabase is all we want it to be.
Sei Heki is the second Reiki symbol, it means protection, harmony, peace and balance between opposite forces.
This symbol is totally fitting with the Primabase philosophy which balances:
INSPIRATION AND PRACTICALITY, LUXURY AND SIMPLICITY, ELEGANCE AND COMFORT.
You will find it everywhere, Sei Heki has occupied our hearts and our style proposals,
are you ready to get in love too?
Primabase’s mission is to generate art in a cultural environment which has always been featured by art itself. Primabase wants to transmit art to be observed, worn and lived.
Every single detail of each Primabase sneaker wants to maintain all the balances for which art is so called.
All this, because we want to be #morethanasneaker.