EMBRACE
YOUR GLAMOUR!

Make your style and make it yours!

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MORE THAN A SNEAKER

Discover the artisanal essence of our shoes.
Creative, refined and pure.

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LEITMOTIV APPAREL

Let yourself also be carried away by a positive attitude,
discover our t-shirts and sweatshirts.

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ITALIAN ESSENCE

Primabase’s new sneakers stand out for their urban spirit with a minimalist yet sophisticated look.

Today Is A Very Good Day
Primabase - Here We Are

OUR HISTORY

Summer 1999

Every summertime, Melchiorri and Basso families used to enjoy a day on the Marche mountains to get together, far away from the weekly bustle. Several years had passed and the younger needs of both families put the end of this custom.

WE ARE MADE IN ITALY AND WE WANT TO STAY LIKE THIS!

Italy is history, art, creativity and craftsmanship. For us made in Italy is not an etiquette issue but a matter of ethic sustainability.

Let’s give value to who we are, from where we come and to the way we work.

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