ALL YOU NEED IS L̶O̶V̶E̶
NEW PAIR OF SHOES

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Every sason

is a canvas for personal style to shine.

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TODAY IS
A VERY GOOD DAY

The Primabase sneakers stand out for their urban spirit with a minimalist yet refined look.

Primabase - Here We Are

OUR HISTORY

Summer 1999

Every summertime, Melchiorri and Basso families used to enjoy a day on the Marche mountains to get together, far away from the weekly bustle. Several years had passed and the younger needs of both families put the end of this custom.

All you need is love a new pair of shoes

We embrace the essence of Italy, with its rich history, art, creativity, and craftsmanship. For us, crafting a shoe means transforming tradition and innovation into an unforgettable experience for the wearer.

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