BE BOLD!

Create magic moments, one step at a time.

New Primabase project in Milan – Via della Spiga, 7
If you are a retailer, come preview our upcoming collection in the new showroom.
Book an appointment and be amazed by our latest offerings!

Think free!

Fluffy, wrap-around lines with a sophisticated attitude.
Primabase is designed for all your metropolitan looks!

find out more

KELLY

Glamorous and romantic style for every season.

SHOP NOW

TODAY IS
A VERY GOOD DAY

The Primabase sneakers stand out for their urban spirit with a minimalist yet refined look.

Hindi

€220.00

Select options This product has multiple variants. The options may be chosen on the product page Details
Hindi

€220.00

Select options This product has multiple variants. The options may be chosen on the product page Details
Kelly

€220.00

Select options This product has multiple variants. The options may be chosen on the product page Details
Kelly

€220.00

Select options This product has multiple variants. The options may be chosen on the product page Details

primabase today is a very good day sneakers

OUR HISTORY

Summer 1999

Every summertime, Melchiorri and Basso families used to enjoy a day on the Marche mountains to get together, far away from the weekly bustle. Several years had passed and the younger needs of both families put the end of this custom.

CONTINUE

All you need is love a new pair of shoes

We embrace the essence of Italy, with its rich history, art, creativity, and craftsmanship. For us, crafting a shoe means transforming tradition and innovation into an unforgettable experience for the wearer.

BE BOLD!

Think free!

KELLY

TODAY IS A VERY GOOD DAY

Hindi

Hindi

Kelly

Kelly

OUR HISTORY

All you need is love a new pair of shoes

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TODAY IS
A VERY GOOD DAY