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SURPRISE WITH CREATIVITY AND DYNAMISM

Primabase is art to observe, to instill and to live; each collection is created and realized with dynamism and creativity and can always interpret a new style with the essential made in Italy features and a happy and cheerful vision.

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SURPRISE FOR BALANCE AND HARMONY

Primabase is a brand known for its versatile and eclectic style; the sneakers are characterized by unusual and amazing combinations, studied to mantain the balance and the harmony like the mantra of the logo “Sei Heki”, giving uniqueness to every collection.

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SEDUCE WITH THE ARTISANAL TRADITION

Primabase shoes are completely artisanal and made in Italy. Each partner follow the primabase mission and pay attention to every technical detail, also thank you to the experience. The cure and the precision of which shoe is produced can make the shoe itself a unique and perosnal product, much more than a simple sneaker.

Sei Heki is the second Reiki symbol, it allows to enter in a deep dimension with yourself.
It means protection, harmony and peace and it is the key that connects our mental world with us.
This connection is possible thanks to the balance force between mind and emotions; namely between opposite forces. We are proud to present Sei Heki as our official logo because we firmly believe that our philosophy and our products reflect this balance between:

CREATIVITY AND TRADITION, LUXURY AND SIMPLICITY, ELEGANCE AND COMFORT.

PRIMABASE is costantly moving and it is ready to surprise you again. Primabase is amaze, susprise and conquer.

MISSION: More than a sneaker

VISION: Today is a very good day