After having laid a first base of ideas, the boys built the new Brand step by step, based on these key principles: dynamism, avant-garde, experience and positivity. Thus Primabase and its first collection were born.
Now they “just” had to market it, but how? Which was the right channel?
With great courage and strong determination they took the car, the new collection and decided to present Primabase at the Dusseldorf shoe fair where the first 16,700 pairs were sold.
Primabase has turned into something bigger than a project: it represents a new vision of footwear, a meeting point between sportiness, luxury and craftsmanship.
A story, a synergy and an aesthetic concept that still lives today through the positive leitmotiv that has constantly described and accompanied the souls of our creators: “Today is a very good day”.
We thank you all for having known us and our history more deeply better; this history continues to be current.
…to be continued.