TAKE A SMILE,
MAKE IT STYLE

You won’t be able to do without the new models.

NEW IN

POLO

Old-school spirit, urban attitude.
The details speak for themselves.

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FUJI

Explore. Always.
Decisive stride, free spirit.

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DUKE

A detail that says it all:
attitude, style, and a vintage touch.

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New Primabase project in Milan – Via della Spiga, 7
If you are a retailer, come preview our upcoming collection in the new showroom.
Book an appointment and be amazed by our latest offerings!

Primabase - Here We Are

OUR HISTORY

Summer 1999

Every summertime, Melchiorri and Basso families used to enjoy a day on the Marche mountains to get together, far away from the weekly bustle. Several years had passed and the younger needs of both families put the end of this custom.

All you need is love a new pair of shoes

We embrace the essence of Italy, with its rich history, art, creativity, and craftsmanship. For us, crafting a shoe means transforming tradition and innovation into an unforgettable experience for the wearer.

LAST SIZE

The Primabase sneakers stand out for their urban spirit with a minimalist yet refined look.